Ecobanking has just published the english translation of its research document: “Unleashing the financial power of women: The business case for financial institutions in Latin America “. This study was authored by Gracia M. Barahona, Executive Director of Ecobanking, Mariángeles Camargo, expert in environmental and social risk assessment for financial entities and Lawrence Pratt, member of the INCAE Faculty.
“After confirming the excellent reception of the document in Spanish, we decided to translate it into English, to share our findings on this subject with partners from the multilateral development banks, as well as with our English-speaking followers and clients in the region,” he added. Gracia M. Barahona.
The objective of this research is to present and promote different alternatives for Latin American financial institutions to improve financial services for women, contributing positively to the profitability and relevance of their organizations. This means understanding the business case and documenting the progress of the industry, but also studying the challenges to overcome in order to better serve this market.
The paper reflects on the changing role of women in societies, as evidenced by their increasing participation in the labor force, their growing control over family spending and other financial decisions, as well as their foray into business as both entrepreneurs and consumers.
This research was carried out jointly by the Ecobanking Project of CLACDS, INCAE Business School, CAF – Development Bank of Latin America and FMO-Development Bank of the Netherlands.
“Based on the great interest of partners and international development banks, we are launching a new initiative to work with financial institutions in Latin America to more effectively bank women, particularly women’s businesses. Like all of Ecobanking jobs, this one is 100% linked to the business case for financial institutions: opportunities, best practices, but it also analyzes the biases (real and perceived) in the regulatory environment, “said Lawrence Pratt.
You may read either version by clicking on the appropriate button below.